“I had a bit of a chip on my shoulder from Refine,” she says. Upon Reflection: Brynn Putnam missed the moment to expand her boutique fitness studio beyond three locations- a mistake she’s determined not to repeat with Mirror. “It seems obvious in hindsight, but it wasn’t before.” “No one had thought about putting a screen into a mirror and having it be a workout platform,” says Kevin Thau, general partner at Spark Capital, one of Putnam’s early investors. Members pay $1,495 for the Mirror and an additional $39 a month for access to an array of livestreamed classes including cardio, barre, strength training and yoga in 15-, 30- and 60-minute increments. Turn it on, though, and users see an instructor teaching the class (as well as their own reflection so they can work on form) software provides personalized modifications in the corner of the screen and helps track fitness goals. At 22 inches wide, 52 inches high and 1.4 inches deep, Putnam’s product looks and acts like a regular mirror. But privately owned Mirror is hot on its heels, with a single advantage Peloton can’t match: compactness. With a market capitalization above $13 billion and a product and marketing campaign that have become a meme, Peloton has emerged as the buzziest fitness company of the coronavirus era.
0 kommentar(er)
